Networking as a goal is about allowing in Karma, according to Rick and Claudia Mamros, of Learn2Network. This husband and wife duo presented to IABC members in Toronto a program that went beyond 'guru' speech, and its usual raft of platitudes and buzzwords. Learn2Network’s messages are clear, precise, educational and tangible.

What is Karma?
Karma is a law of cause and effect. When applied to networking it appears to take on an aura of probability, but means a lot more than merely “visualizing” or “setting intentions.” It takes action in the form of relationship-building, as well as goal setting to make a go of it. That’s why some of the world’s foremost religions put their faith in actions and aligning relationships through the law of Karma.

What does it mean when the law of Karma is applied to networking?
According to the Learn2Network team, it’s about what you can give to or share with another person. “Its no use”, according to Claudia, “entering a room with the singular purpose of distributing your business card.” She warned that wouldn’t work. When networking you must be prepared to be of service to the other person, otherwise you’ll wear out your welcome. Prepare yourself in some small, modest way, to be a catalyst for others ideas, values, talents and interests. Look for referrals and be ready to assist with these yourself. “If they realize you know how to play the game, then they’ll play”, added Claudia.

Networking with Karma
It’s very easy to feel isolated and cut-off as an Independent. The consensus in the room left no doubt that networking as an Independent makes one feel more connected, plugged in. Networking allows the Independent more control and more influence over our daily routine of staying connected with our business relationships.

If networking is practiced with a view to spreading good Karma, it’s done with authenticity and grace, leaving one feeling in good spirits in the pursuit of forging sustainable business relationships. But stay practical and don't forget to back your networking activity up with good contact tracking.